Five Keys to Successful Vendor "Smartphone"
The manufacturer of smart phones competing launched their flagship product range to capture global market share increasingly narrow.
Share of the global smart phone market dominated by Apple's iPhone and Samsung's Galaxy that made its competitors have put various measures in order to at least be able to maintain customer loyalty.
Here are five common tactics applied to the global manufacturers of handheld communication devices as called Roger Cheng and Brian Bennett of the technology site Cnet.
1. Strategy
every Smartphone manufacturers are looking for new breakthrough will soon meet with disappointment if it does not prepare everything well. Public fanfare about the new product will only enlarge the product really has a strong track record.
"Look what happened with the HTC, the (product) ever 'flying high' after their first big break, Evo 4G and Droid Incredible," said Cheng.
Of breakthrough new products, supply chain stretches like HTC line that will drop when there is a surge in demand.
2. Specification
"If you're building a flagship device, do not just cram all the advanced features and components though possible," said Bennet.
Bennett emphasized the importance of predictive consumer demand and use of force against the new devices that will appear in the market.
"Mobile phones smart now, at least, must be equipped with a quad-core processor, 2 GB RAM, storage capacity of up to 16 gigabits of data, and high resolution displays," said Bennet.
While wireless connectivity such as NFC and wireless charging is a value-added product although it will be a staple feature that should be available in the future.
3. Software
a number of Smartphone manufacturers are able to deal with the market using the old version of Android.
"It may be applied to the smart phones are mass, but not on your flagship product," Cheng said referring to the Sony Xperia TL.
Cheng said the producers Smartphone with Android operating system needs to have a "secret sauce" that is simple to distinguish from other manufacturers fellow Android users.
"HTC has the look of Sense user interface, while Samsung has TouchWiz," Cheng said.
4. Clever marketing
although the company has made the most advanced cell phone with the latest software; the product will fail without the help of strong marketing.
"Look at the HTC One X is highly praised but not enough to boost the prospects of financial success," says Bennett.
Bennet compares marketing support HTC One X with the Samsung Galaxy S III Massive thereby strengthening the brand manufacturer themselves.
"And do not just rely on James Bond to get the market's attention to your product," Bennett said while referring to the Sony Xperia TL.
5. Support from operators
such support can be make or break the product.
When the operator decides to sponsor flagship phone means manufacturers must be prepared for increased demand both in the store or other retail operators.
Cheng then cited the failure of Sony to gain a large market share when only rely on cooperation with AT & T and not with Verizon Wireless or Sprint.
"At the same time, Samsung and Apple have shown the best franchises (that with) while maintaining their brand across all carriers," said Cheng. (ANT)
Share of the global smart phone market dominated by Apple's iPhone and Samsung's Galaxy that made its competitors have put various measures in order to at least be able to maintain customer loyalty.
Here are five common tactics applied to the global manufacturers of handheld communication devices as called Roger Cheng and Brian Bennett of the technology site Cnet.
1. Strategy
every Smartphone manufacturers are looking for new breakthrough will soon meet with disappointment if it does not prepare everything well. Public fanfare about the new product will only enlarge the product really has a strong track record.
"Look what happened with the HTC, the (product) ever 'flying high' after their first big break, Evo 4G and Droid Incredible," said Cheng.
Of breakthrough new products, supply chain stretches like HTC line that will drop when there is a surge in demand.
2. Specification
"If you're building a flagship device, do not just cram all the advanced features and components though possible," said Bennet.
Bennett emphasized the importance of predictive consumer demand and use of force against the new devices that will appear in the market.
"Mobile phones smart now, at least, must be equipped with a quad-core processor, 2 GB RAM, storage capacity of up to 16 gigabits of data, and high resolution displays," said Bennet.
While wireless connectivity such as NFC and wireless charging is a value-added product although it will be a staple feature that should be available in the future.
3. Software
a number of Smartphone manufacturers are able to deal with the market using the old version of Android.
"It may be applied to the smart phones are mass, but not on your flagship product," Cheng said referring to the Sony Xperia TL.
Cheng said the producers Smartphone with Android operating system needs to have a "secret sauce" that is simple to distinguish from other manufacturers fellow Android users.
"HTC has the look of Sense user interface, while Samsung has TouchWiz," Cheng said.
4. Clever marketing
although the company has made the most advanced cell phone with the latest software; the product will fail without the help of strong marketing.
"Look at the HTC One X is highly praised but not enough to boost the prospects of financial success," says Bennett.
Bennet compares marketing support HTC One X with the Samsung Galaxy S III Massive thereby strengthening the brand manufacturer themselves.
"And do not just rely on James Bond to get the market's attention to your product," Bennett said while referring to the Sony Xperia TL.
5. Support from operators
such support can be make or break the product.
When the operator decides to sponsor flagship phone means manufacturers must be prepared for increased demand both in the store or other retail operators.
Cheng then cited the failure of Sony to gain a large market share when only rely on cooperation with AT & T and not with Verizon Wireless or Sprint.
"At the same time, Samsung and Apple have shown the best franchises (that with) while maintaining their brand across all carriers," said Cheng. (ANT)
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